Have you ever thought about the question “where to buy wholesale sexy lingerie in China? Where can we find the factories to produce erotic lingerie?” As we know, there are different industry clusters allocated in different cities, each city specializes in a specific industry and has a great advantage for it. Therefore, is there a city focusing on sexy lingerie for its main industry? The answer is yes, in this article, we will talk about this place for wholesale sexy lingerie business.
The name of this place is Guanyun County, it’s a small county in Lianyungang City, Jiangsu Province. A decade ago, it was a poor county in Jiangsu Province, with a county-wide GDP of only 5.27 billion yuan in 2002. But by 2018, the GDP had doubled sevenfold to 37.5 billion yuan. The secret of the change in Guanyun County comes from a mysterious industry. This industry is called erotic lingerie.
1. The story of sexy lingerie started in Guanyun County
The story started with a man. The 30-year-old dreadlocked, thin, and tall Lei Congrui is recognized as the first person to ignite sparks in Guanyun County, and he says it all started by accident. 15 years old, Lei Congrui opened a Taobao store selling lingerie to earn pocket money. But customers kept asking if there was erotic lingerie for sale. Never heard of this term Lei Congrui in order to retain customers, hard to say that there is, and then go online to look up the thing, they did it themselves at last. Because erotic lingerie is relatively simple to make, and the demand is very large, Lei Congrui earns a considerable profit. The people around him followed him, and the sexy lingerie industry in Guanyun County developed like a fire, and the local government also supports it.
2. The development of this industry
At present, in Guanyun, engaged in the production and marketing of clothing up to 2164 enterprises, a certain scale of erotic lingerie manufacturers and sales outlets up to more than 600, with total annual sales of about 3 billion yuan. Among them, annual sales of 50 million yuan to 100 million yuan of more than 35 enterprises.
Now China accounts for more than 70% of the world’s total erotic goods, of which 60% of China’s erotic lingerie is produced in Gouyun County, more than Guangzhou. Today, the total annual sales of erotic lingerie in Gouyun have exceeded 3 billion yuan, accounting for 60% to 70% of the national share, and there are more than 3,000 online erotic lingerie merchants in Gouyun County. Lei Congrui’s family alone has opened 10 factories in Guanyun, with 30 OEMs and an annual output value of more than 200 million.
3. The features of the sexy lingerie market
According to Lei Congrui, when the business first started, most buyers were middle-aged women over the age of 30. The turning point came around 2013 when sales of sexy lingerie soared and most buyers were between the ages of 22 and 25. The proportion of erotic lingerie sent from Guanyun County, sold to first-tier cities such as Beijing and Shanghai is about 20%, 30% to second-tier cities such as Hangzhou and Nanjing, and the remaining 50%, sold to third- and fourth-tier and lower-tier cities.
After 2014, Lei Congrui began to shift its business focus from the domestic market to foreign markets, 90% of its products are exported to the United States and Europe, and sales in South America are also large, sales data shows that people in South America like cosplay type of erotic lingerie. Middle East buyers are more conservative, like the moderate length of the style, the taste of Africans and the Middle East is no different, Southeast Asia’s sales are also significant. The United States customers prefer bright colors and exposed styles, while the Chinese prefer to be more subtle. However, Lei Congrui’s largest order was from North Korea, worth 1 million U.S. dollars, but finally canceled the order of a sudden, the goods had to be sold elsewhere.
4. The future of the sexy lingerie industry in Guanyun County
At present, the production model of the erotic lingerie industry in Guanyun County is still dominated by family workshops. Now, to protect the golden goose that lays eggs, the government is planning to build a “sexy lingerie industrial park”, which has broken ground on a 690-hectare site at a cost of $500 million, integrating a range of services such as design, e-commerce operations, warehousing, and logistics. It is expected that after its completion, the output value of erotic lingerie in Gouyun County will reach 5 billion yuan, solving the employment problem of more than 80,000 local people.
Online sales of erotic products in China grow 50% to $7 billion in 2019 and 35% in 2020. The rising interest in sexy lingerie among the younger generation has seen sales soar. Last year’s epidemic hit the domestic market and abroad, but as the epidemic gradually recovers, people will surely shift their focus to family life and buy new lingerie, said Lei Congrui.
From a poor town to the current “capital of China’s sexy lingerie”, Guanyun County is now preparing to upgrade its industry, from “erotic” to “sexy”. If the transformation is successful, Guanyun County’s reputation in China and the world will be further enhanced.
It’s obvious to have advantages to making a purchase from Guanyun County when we import sexy lingerie from China. As a sourcing agent in China, we can help customers source and buy from there, please feel free to contact us, we look forward to hearing from you about any issues.
